Most men want to look confident — but the fashion world makes that harder than it should be.

I started Naughty Swege after realizing how disconnected style had become from meaning. Since 2015, I’ve been reworking denim, collecting vintage, and teaching the history behind high-end fashion so men can understand what they wear — and why it matters.

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Every piece I design and every brand I work with is chosen for purpose — sustainable, ethical, and made to last. Because when you understand fashion, you stop following trends and start creating your own.